As an award-winning corporate communicator and copywriter I understand your medium, your audience and your communication needs.
I always aim to deliver maximum value as a copywriter. I’m a strategic thinker, a thorough researcher, a highly-regarded writer and a very reliable supplier. Client service is important to me – when you’re happy, so am I!
During my 25 years as a journalist and editor, I’ve written extensively on subjects including business, management, the SME sector, executive education, franchising, hospitality, tourism, wine, IT, sustainability, manufacturing, engineering and property development.
My articles have been published in newspapers, magazines, books, guides and brochures. I was a a regular contributor to the Sydney Morning Herald for nearly a decade, writing features on small business, entrepreneurship and management education. A number of my major stories were cover stories for ‘Enterprise’.
My portfolio includes organisations as varied as Austrade, Australian Industry Group, Department of Innovation, Industry and Regional Development, World Health Organisation (editing), Mornington Peninsula Tourism, Sovereign Hill, Sofitel Melbourne, Helen Macpherson Smith Trust, Fenwick Software, Quest Apartments, Warburn Estate, Meinhardt Engineering, Bensons Property Group, Environment Protection Authority, the Plastics and Chemicals Industries Association, Recoveriescorp, Melbourne Health, Solar Dwellings, SmartDocs and Nature.com. Projects include case studies, media releases, brochures, newsletters, websites, online articles, award entries and manuals.
"Pam, a massive big thank you for an amazing job. I have read it over and over again and it’s an extremely solid document and well written. Well that’s an understatement, it’s a fantastic piece of writing, well researched and a huge amount of work, a huge credit to you Pam. " Garry Burns, Director of Marketing, Sovereign Hill
"We are thrilled with your work and how it has come up. " Brooke Lawrence, Recoveries Corp.
"I LOVE the profile – thanks so much! " Sarah Ramwell, Reed Smith Lawyers, London
"Thank you very much for your work on Monday. You did a great job and provided us with some really constructive feedback. Much appreciated. We will definitely be asking you to help us along the way. " Allan Langridge, Chief Operating Officer, Pulse Australasia
"THIS IS PERFECT!!!!! I will circulate it for approval by committee and get back to you.
You have capture my brief perfectly…thank you. " Sharon Redmond, Sandstorm Events
"After 10 years of running a business I've had quite a few articles written about my work and the growing CSR discussion. However there is only one writer that has captured the real essence of what I do and has written it in such a way that I am upset when the story ends - and that's Pam Kershaw. She has a real gift for communication and for clear, beautiful communication. More and more I read documents that are written in some strange corporate language where you get a lot of words but not much meaning, so Pam's style really does stand out. "
Cavill + Co
Corporate Community Engagement + Cause Related Marketing + Employee Engagement
"Hi Pam - thought I'd send you this feedback from the marketing executive of a major finance group, who says the copy you prepared for my brochure makes it ''one of the best written brochures" she has seen for her members. What you've done for me is fabulous and I certainly appreciate it. "
Aurora Finance Group
"Hi Pam. Have to tell you that we are absolutely thrilled with your work on the awards copy. You are a very gifted person, and we appreciate your help. "
Aquila Mt Abrupt Eco Lodges
"I thought you might like to see the fruits of your work. The case studies are a most important part of our new website. www.fenwicksoftware.com.au Thanks for all your good work. " Peter Fenwick, Chairman, Fenwick Software
"Thanks Pam for an excellent job in capturing the essence of what Narmbool education offers. I really appreciate all your time and effort in researching and conveying in words so well, what is offered. " Wendy Taylor, Narmbool Environmental and Sustainability Discovery Programs (a Sovereign Hill Educational Program)