Absolutely thrilled on October 27 to share in Sovereign Hill’s win of the Major Tourism Attraction Award at the 2014 Victorian Tourism Awards. As always, these awards are challenging to write, but I had fantastic input from Garry Burns and Samantha Mackley of Sovereign Hill. Sovereign Hill has done some clever things with its marketing over the past couple of years, including its wonderfully romantic ‘Christmas in July’ promotion which has lifted July from the worst month of the year to one of the best. They turned what had been a real negative – the very cold weather in Ballarat in winter – into a real positive.