21 12, 2016

Another tourism award (or two)!

December 21st, 2016|Uncategorized|1 Comment

For the third year running, we've won the Victorian Tourism Award for Major Tourist Attractions for Sovereign Hill. So we're in the Hall of Fame in Victoria. Sovereign Hill's extraordinarily successful 'Christmas in July' took the Silver Award for Major Events - not bad when we were up against the Grand Prix, which took the [...]

30 07, 2015

Plagiarism

July 30th, 2015|Business writer|0 Comments

I'm becoming more and more concerned about this issue, on two fronts. Firstly, clients who come to me, sometimes because they've accepted a very cheap copywriting quote, and then discover the copywriter has just stolen copy from another website and changed a few words. I'm using the word 'stolen' deliberately, because this is stealing work [...]

11 07, 2015

Writing award entries…why does it all happen in winter!

July 11th, 2015|Business writer|1 Comment

Hmmmm. What is it about winter and the awards season? I've recently had requests to assist clients/prospective clients with at least nine award entries covering five different industry/professional sectors. They are all due around mid August! Given that most can't be prepared a long way in advance, because end of year financials are required or [...]

30 10, 2014

How to write a media release

October 30th, 2014|Business writer|0 Comments

One of the first things I was taught in my journalism course many years ago was the inverted triangle: ∇. This is a handy little device to keep in mind when you're creating a media release. 1. Constructing the triangle If you imagine that the triangle contains your media release or news story, you need [...]

30 10, 2014

Tips for writing online video scripts

October 30th, 2014|Business writer|0 Comments

Short videos on your B2B or B2C website can be a really effective way of getting a compelling message across to your audience. I was writing a case study today for a consulting client, and was looking on their own client’s website for corporate information. I came across a 3-minute video by the company’s MD, [...]

30 10, 2014

Another tourism award is won!

October 30th, 2014|Business writer|0 Comments

Absolutely thrilled on October 27 to share in Sovereign Hill's win of the Major Tourism Attraction Award at the 2014 Victorian Tourism Awards. As always, these awards are challenging to write, but I had fantastic input from Garry Burns and Samantha Mackley of Sovereign Hill. Sovereign Hill has done some clever things with its marketing [...]

11 10, 2014

How to write effective blogs

October 11th, 2014|Case studies|0 Comments

Everybody’s doing it –but that doesn’t mean to say they’re doing it well. There’s a lot of basic information about blog writing online, but you need to understand about SEO as well as effective writing. My own search resulted in a mass of information, but here are three different takes that I thought were useful [...]