Words by Pam Kershaw

Copywriter, Freelance Writer, Journalist and Editor

Websites
Websites

Websites

My website skills have been applied across a wide range of client sectors, including hospitality, travel, tourism, finance, real estate, engineering and merchandising. Here's a snapshot of websites:

Quest Apartments

Quest is Australasia's largest and most successful operator in the serviced apartment sector, and redesigned its website in 2005. Having written the company's franchising brochure, I adapted the copy to the new website, and wrote other key pages for the site.

Mornington Peninsula Tourism

The Mornington Peninsula is one of Victoria's major tourism regions, and commissioned a new website in 2005. I wrote major pages for this site, then adapted copy for the Peninsula's 2005 visitor guide.

Treehouse Recycling and Secure Document Destruction

A new concept and a new business, with a strong environmental and sustainability message.

Todd Devine Homes

This company specialises in relocatable homes, including granny flats, relatives' units, relocatable park homes and tourist accommodation.

Illuma Consulting

Illuma Consulting is a firm of change consultants, specialising in facilitation, executive coaching, training and development and stakeholder engagement.

Mariner Travel

The new Mariner Travel website was designed to clearly communicate their key business areas (corporate travel, marine travel and group travel), and emphasise their highly personal travel service.

Adventure Victoria

Adventure Victoria is a consortium of adventure tour operators, who upgraded their website in 2007. I wrote the copy for the Home Page, About Us, Adventure Experiences and Destinations.

Independent Property Brokers

A compact website designed to explain the benefits of a buyer’s advocate, and promote the personal and expert services of Justin Dunne of Independent Property Brokers.

Melbourne and Surrounds

This tourism marketing region created a new website in 2007, for which I provided copy for the Home Page, Experiences, Regions, Getting around, Places to Stay and Suggested Itineraries.