The right words every time, on time, from an experienced copywriter and freelance journalist.
Well-crafted words that communicate your message clearly and persuasively.

Pam Kershaw

Hi there! I’m Pam Kershaw, a copywriter for public relations and business communications.

As an award-winning corporate communicator and copywriter I understand your medium, your audience and your communication needs. I always aim to deliver maximum value as a copywriter. I’m a strategic thinker, a thorough researcher, a highly-regarded writer and a very reliable supplier. Client service is important to me – when you’re happy, so am I!

Experienced freelance
journalist and editor

During my 35 years as a journalist and editor, I’ve written extensively on subjects including business, management, the SME sector, executive education, franchising, hospitality, tourism, wine, IT, sustainability, manufacturing, engineering and property development.

My articles have been published in newspapers, magazines, books, guides and brochures. I was a a regular contributor to the Sydney Morning Herald for nearly a decade, writing features on small business, entrepreneurship and management education. A number of my major stories were cover stories for ‘Enterprise’.

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Business writer

My portfolio includes organisations as varied as Austrade, Australian Industry Group, Department of Innovation, Industry and Regional Development, World Health Organisation (editing), Mornington Peninsula Tourism, Sovereign Hill, Sofitel Melbourne, Helen Macpherson Smith Trust, Fenwick Software, Quest Apartments, Warburn Estate, Meinhardt Engineering, Bensons Property Group, Environment Protection Authority, the Plastics and Chemicals Industries Association, Recoveriescorp, Melbourne Health, Solar Dwellings, SmartDocs and

Projects include case studies, media releases, brochures, newsletters, websites, online articles, award entries and manuals.

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We are thrilled with your work and how it has come up.
Brooke Lawrence, Recoveries Corp.
Pam, a massive big thank you for an amazing job. I have read it over and over again and it’s an extremely solid document and well written. Well that’s an understatement, it’s a fantastic piece of writing, well researched and a huge amount of work, a huge credit to you Pam.
Garry Burns, Director of Marketing, Sovereign Hill
THIS IS PERFECT!!!!! I will circulate it for approval by committee and get back to you.
You have capture my brief perfectly…thank you.
Sharon Redmond, Sandstorm Events
I thought you might like to see the fruits of your work. The case studies are a most important part of our new website. Thanks for all your good work.
Peter Fenwick, Chairman, Fenwick Software
Hi Pam. Have to tell you that we are absolutely thrilled with your work on the awards copy. You are a very gifted person, and we appreciate your help.
Barb Bjerking, Aquila Mt Abrupt Eco Lodges

Let’s talk about your needs. Call 0414 962 580 Or