SEO copywriter & content writing

Content writing and SEO go hand in hand. If you have your own SEO specialists, I’ll work right alongside them. If not, I recommend the expertise of Bruce Maxwell of WebSight SEO . We both have many years of experience in our fields, delivering the content you want and the rankings you need.

Here’s a snapshot of websites:

8 Journeys

A new tourism venture in 2016, with bespoke and personalised tours aimed at inbound travellers (particularly Chinese and Indian) seeking luxury travel experiences.

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Visit Mornington Peninsula

This new website was launched in 2015. I love this area of Victoria, and had the pleasure of writing short, appealing introductions for about 30 pages.

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Sorrento Beach Motel

Updated in 2015, this website is now converting significantly more visitors by making it easier to book and emphasising features such as unlimited free wifi.

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Helen Macpherson Smith Trust

A new website was developed in 2014, for which I was retained for content writing (except technical forms), including around a dozen case studies on successful grant applications. It was a complex site, but the feedback regarding clarity and navigation from grantseekers to the client has been excellent.

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Smartdocs Transcription Services

This well-established company wanted a major revamp of its site, which was completed in 2014.

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South East Touring Triangle

Three of Victoria’s most beautiful regions are linked by Melbourne’s South East Touring Triangle: the Yarra Valley and the Dandenong Ranges, the Mornington Peninsula and Phillip Island. I had the pleasure of content writing for this interactive website in 2013.

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Solar Dwellings

Solar Dwellings needed to overhaul its old website, creating a new corporate image, website design and content in 2013. The new content is less technical and more benefit focused, and more in tune with current thinking about sustainable living.

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The inspiring new Museum of Australian Democracy at Eureka needed a partnership website set up quickly in 2012. It was a brilliant project to work on – nothing like this has ever been M.A.D.E before in Australia.

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Some years ago I wrote the web content for SmartDocs Transcription Services. This very successful business was sold in 2012, and its founder asked me to write the content for her new online business, Transcriptus.

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Leadership Management Australia

Established for nearly 40 years, Leadership Management Australia needed a complete overhaul of the design and content for its website in 2011. I was commissioned to prepare all major pages for the website relaunch.

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E-matrix Training

A company which specialises in training for accounts receivable and debt recovery strategies. This website content was written in 2010.

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Illuma Consulting

Illuma Consulting is a firm of change consultants, specialising in facilitation, executive coaching, training and development and stakeholder engagement. I worked closely with its principal and developed key content in 2009.

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Adventure Victoria

Adventure Victoria is a consortium of adventure tour operators, who upgraded their website in 2007. I wrote the copy for the Home Page, About Us, Adventure Experiences and Destinations.

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Independent Property Brokers

A compact website designed to explain the benefits of a buyer’s advocate, and promote the personal and expert services of Justin Dunne of Independent Property Brokers. The website was written back in 2004, but Justin recently reported that it’s still bringing a significant amount of business.

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I still get a stack of work from my web site you wrote for me about 8 years ago.
Justin Dunne, Managing Director, Independent Property Brokers