Hospitality and tourism writer

I’m a former editor of trade and consumer publications in the tourism and hospitality industry, and for many years specialised in tourism as a public relations consultant. I’ve developed and written copy for many public relations and communications projects for tourist commissions, airlines, regional tourism associations, wholesalers, hotels, resorts, major tourist attractions, winery tourism, special events, rental car companies and the meetings industry.

Projects have included visitor guides, media kits, web content, trade manuals, newsletters and brochures.

I’ve also written many successful entries for the various State tourism awards, some of which have gone on to take national awards.

My thorough understanding of the tourism industry means I’ll be across your brief very quickly, and will add value and knowledge to your project.

Major tourism writing projects have included:

Ayers Rock Resort:
13 years as public relations consultant and writer

Northern Territory Tourist Commission:
Seven years as public relations consultant and writer

Hotel Sofitel Melbourne:
Seven years as public relations consultant and writer

Traveland:
Five travel stories for Traveland’s 30th anniversary book

Eight Victorian ‘Jigsaw’ regional tourism brochures:
Yarra Valley (1998, 1999), Macedon Ranges and Spa Country (1999, 2000), Phillip Island and Gippsland Discovery (1999), Legends Wine and High Country (2003), Gippsland Lakes and Wilderness (2003), Goldfields (2004)

Fourteen official visitor guides:
Macedon Ranges and Spa Country (2003), Mornington Peninsula (2003 and every year from 2005 to 2016)

Five Melbourne Guides:
The Insider’s Guide to Melbourne, produced for the 2006 Commonwealth Games, the 2006 Melbourne Dining Guide, the 2007 and 2008 Spring Racing Carnival Guide and the Melbourne and Surrounds 2007 Touring Map.

Use these links to view projects:

Go Beyond Melbourne launched its new website in 2019, for which I wrote the ‘Destinations’ copy.

Media releases

Web content

Testimonials

Just a note to thank you so much for the work you did in preparing the successful submission for the Tourism Award. I felt very humbled but extremely proud to have been chosen for this recognition. Your outstanding writing certainly did the trick and I am eternally grateful to you in this regard.
Jeremy Johnson, CEO, Sovereign Hill

Award entry and submission writer

Using my skills as a submission writer, I’ve written and produced more than 40 successful submissions for State and National Tourism Awards, the Australian Hotel Association Awards, the Australian Financial Review Sponsorship Awards and other business awards for organisations including:

  • Sovereign Hill
  • Ayers Rock Resort
  • Sofitel Melbourne on Collins
  • Academy Sofitel
  • Moonee Valley Racing Club
  • Bensons Group of Companies
  • Mornington Peninsula Tourism
  • Canberra Institute of Technology
  • Aquila Mt Abrupt Eco Lodges
  • Bunyip Tours

I work flexibly with clients on these exacting and often demanding projects. I can provide total project management, undertaking all research, seeking out statistics and data, locating supporting information, writing copy, briefing graphic designers and overseeing production. Where budgets are limited, I’m happy to edit the client’s copy, or write copy from supplied information.

Recent successes include:

  • Sofitel Melbourne on Collins entry in the 2023 Meetings and Events Australia Awards, which won its category in Victoria and then the national award.

  • A submission for Sovereign Hill which won the Major Tourism Attractions Award in the 2015, 2016 and 2017 Victorian Tourism Awards, and the 2015 and 2016 Australian Tourism Awards. Sovereign Hill was runner-up in the 2017 Australian Tourism Awards.

  • A submission for Sovereign Hill’s ‘Christmas in July’ event which was runner-up in the Major Events Award in the 2017 Victorian Tourism Awards.
  • An entry in the 2018 Queensland Tourism Awards for Skyrail was runner-up in the Major Tourist Attraction category.
  • A submission for Bunyip Tours which won the Major Tour Operator Award in the 2016 Victorian Tourism Awards, and was runner-up in the 2017 awards.
  • An entry in the 2018 Meetings Events Australia annual awards which won the Victorian award for Corporate Event of the Year for Sofitel Melbourne on Collins.
  • An entry in the 2017 Premier’s Sustainability Awards which won an award for Moonlit Sanctuary and Wildlife Conservation Park’s Orange Bellied Parrot breeding program.

  • A submission for Sovereign Hill which won the Major Tourism Attractions Award in the 2014 Victorian Tourism Awards.

  • A submission for Sovereign Hill which won an award in the 2012 Victorian Tourism Awards.
  • An entry in the 2011 Meetings and Events Australia awards for Sofitel Melbourne won the Victorian award for the best cause-related event, and went on to become runner up in the national awards.
  • An entry prepared for Sofitel Melbourne in the 2007 Meetings and Events Australia Awards won the Victorian Meeting Manager of the Year Award. Other entries in 2008 and 2009 were finalists in the Event of the Year Award.
  • Awards written and project-managed for the Canberra Institute of Technology in the 2006 and 2007 ACT Tourism Awards both won the ACT Training and Education Award, and went on to win the National Tourism Awards in this category.
  • For Aquila Mt Abrupt Eco Lodges’ entry in the 2005 Victorian Tourism Awards, I provided editing services. It won the category of Eco Tourism.

Testimonials

Pam, a massive big thank you for an amazing job. I have read it over and over again and it’s an extremely solid document and well written. Well that’s an understatement, it’s a fantastic piece of writing, well researched and a huge amount of work, a huge credit to you Pam.
Garry Burns, Marketing Director, Sovereign Hill