About

During my many years as a journalist, editor and public relations consultant, I’ve written extensively on subjects including business, management, the SME sector, executive education, franchising, hospitality, tourism, wine, IT, sustainability, manufacturing, engineering, law, biopharma and property development.

My articles have been published in newspapers, magazines, books, guides and brochures. I was a regular contributor to the Sydney Morning Herald for nearly a decade, writing features on small business, entrepreneurship and management education. A number of my major stories were cover stories for ‘Enterprise’.

Because of my grounding as a journalist, I’ve been able to produce countless media releases that have gained clients valuable sales and marketing exposure, and have led to feature or follow-up articles. I know the importance of that media release headline that’s going to grab attention and the ‘inverted pyramid’ structure for copy.

My portfolio includes organisations as varied as Austrade, Australian Industry Group, Department of Innovation, Industry and Regional Development, World Health Organisation (editing), Mornington Peninsula Tourism, Sovereign Hill, Sofitel Melbourne, Helen Macpherson Smith Trust, Fenwick Software, Quest Apartments, Warburn Estate, Meinhardt Engineering, Bensons Property Group, Environment Protection Authority, the Plastics and Chemicals Industries Association, Recoveriescorp, Melbourne Health, Solar Dwellings, SmartDocs and Nature.com.

Projects include case studies, profiles, media releases, brochures, newsletters, websites, online articles, award entries, tourism guides, videos and manuals.