I'm becoming more and more concerned about this issue, on two fronts. Firstly, clients who come to me, sometimes because they've accepted a very cheap copywriting quote, and then discover the copywriter has just stolen copy from another website and changed a few words. I'm using the word 'stolen' deliberately, because this is stealing work [...]

Hmmmm. What is it about winter and the awards season? I've recently had requests to assist clients/prospective clients with at least nine award entries covering five different industry/professional sectors. They are all due around mid August! Given that most can't be prepared a long way in advance, because end of year financials are required or [...]

Short videos on your B2B or B2C website can be a really effective way of getting a compelling message across to your audience. I was writing a case study today for a consulting client, and was looking on their own client’s website for corporate information. I came across a 3-minute video by the company’s MD, [...]

Absolutely thrilled on October 27 to share in Sovereign Hill's win of the Major Tourism Attraction Award at the 2014 Victorian Tourism Awards. As always, these awards are challenging to write, but I had fantastic input from Garry Burns and Samantha Mackley of Sovereign Hill. Sovereign Hill has done some clever things with its marketing [...]