I'm becoming more and more concerned about this issue, on two fronts. Firstly, clients who come to me, sometimes because they've accepted a very cheap copywriting quote, and then discover the copywriter has just stolen copy from another website and changed a few words. I'm using the word 'stolen' deliberately, because this is stealing work [...]
Hmmmm. What is it about winter and the awards season? I've recently had requests to assist clients/prospective clients with at least nine award entries covering five different industry/professional sectors. They are all due around mid August! Given that most can't be prepared a long way in advance, because end of year financials are required or [...]
One of the first things I was taught in my journalism course many years ago was the inverted triangle: ∇. This is a handy little device to keep in mind when you're creating a media release. 1. Constructing the triangle If you imagine that the triangle contains your media release or news story, you need [...]
Short videos on your B2B or B2C website can be a really effective way of getting a compelling message across to your audience. I was writing a case study today for a consulting client, and was looking on their own client’s website for corporate information. I came across a 3-minute video by the company’s MD, [...]
Absolutely thrilled on October 27 to share in Sovereign Hill's win of the Major Tourism Attraction Award at the 2014 Victorian Tourism Awards. As always, these awards are challenging to write, but I had fantastic input from Garry Burns and Samantha Mackley of Sovereign Hill. Sovereign Hill has done some clever things with its marketing [...]
The Luminaries: Eleanor Catton’s book, the winner of the Man Booker Prize 2013, seemed to be the “love it or hate it” book of the year. A number of reviewers got to page 200-odd, then dumped it. They missed out on another 600 pages which I thought were very well written, with a highly complex [...]
'More Words’ is about words for pleasure as well as words at work. It’s about readings, writings, jottings and articles, as well as client work.